Privacy Policy


Policy Introduction & Core Principles

This Privacy Policy is formulated in accordance with international network security and personal privacy protection standards, aiming to standardize the platform's collection, use, storage, protection, and management of user personal information, and fully protect the privacy rights and information security of all global users. This policy applies to all users who visit, browse, register, and consume on our skincare e-commerce platform. The platform always adheres to the core principles of legality, legitimacy, necessity, transparency, and security in user information management, and never collects user information in excess of business needs, never leaks, sells, or illegally uses user personal information.
We fully respect the privacy rights of every user, and all user information collected by the platform is only used for standardized platform operation, order processing, service guarantee, and user experience optimization. We strictly abide by international privacy protection regulations, establish a complete information security management system, and protect user personal data and shopping information in an all-round way to ensure that users can browse and shop on the platform safely and securely.

Types of Information We Collect

In order to complete user order processing, logistics distribution, after-sales service, and platform operation optimization, the platform will only collect necessary user information, which is divided into basic browsing information and order service information. The first type is browsing and device information, including user's browsing time, browsing page, device model, network access mode, and anonymous access data. This type of information is used to analyze user browsing preferences, optimize platform page layout, improve product display effect, and upgrade user shopping experience, without involving user sensitive private information.
The second type is order service information, including user's shopping delivery address, contact information, order payment information, and product purchase records. This type of information is mainly used for order confirmation, commodity delivery, logistics tracking, after-sales refund processing, and customer service docking. All collected information is limited to the necessary scope of shopping service, and we will never collect user's irrelevant sensitive information such as identity certificate information, private location information, and irrelevant personal privacy content.

Purpose of Information Use

All user information collected by the platform is only used for standardized business operation and service guarantee, and the specific usage purposes include the following aspects. First, complete order transaction processing, including order verification, commodity delivery, logistics distribution, and fund settlement, to ensure the smooth completion of user shopping orders. Second, provide after-sales service support, including return and refund processing, order problem solving, customer service consultation reply, and user demand docking.
Third, optimize platform operation and product services, analyze user shopping preferences and skincare demand trends, optimize product selection and platform page experience, and provide users with more accurate product recommendations and shopping services. Fourth, maintain platform security operation, identify abnormal access, malicious orders, and fraudulent behaviors, protect platform operation safety and user legitimate rights and interests. Fifth, push official platform update information, preferential activity reminders, and skincare popular science content for users voluntarily, and users can choose to refuse to receive relevant messages at any time.

Information Storage & Security Protection Measures

The platform adopts advanced network data encryption technology and professional server storage system to store user information. All user personal data and order information are stored in encrypted form, with strict data access authority setting. Only authorized professional operation and service personnel can access user information, and all access behaviors have real-time system records to ensure traceability of information operation.
We have established a complete data security protection mechanism, regularly upgrade network security equipment, repair system security vulnerabilities, and prevent data leakage, loss, tampering, and illegal access. The platform sets a standardized information storage cycle, and will regularly clean up invalid, expired, and redundant user information in accordance with operational needs and privacy protection regulations, to avoid long-term idle storage of user information.
For user payment information, we adopt third-party official payment channel encryption protection, and the platform does not directly store user bank card, payment password, and other sensitive payment information. All payment behaviors are completed through secure encrypted channels of formal payment institutions, which fully guarantees the security of user fund and payment information.

Information Sharing & Disclosure Rules

The platform promises not to sell, rent, or trade user personal information to any irrelevant third-party institutions and individuals without user's explicit consent. We will only share user necessary information with cooperative service institutions under the premise of ensuring user privacy security, and the shared content is limited to the minimum information required for service completion.
The limited shared scenarios include: sharing delivery address and contact information with global logistics carriers to complete commodity distribution; sharing order basic information with third-party payment institutions to complete fund settlement and refund processing; sharing necessary information with official regulatory institutions in accordance with legal requirements and judicial procedures.
All third-party cooperative institutions have signed strict privacy confidentiality agreements with the platform, clearly stipulating their obligations of information confidentiality and security protection. Once the cooperative institution violates the confidentiality agreement and causes user information leakage, the platform will pursue legal responsibilities in accordance with the agreement. Except for the above legal and service scenarios, the platform will never disclose any user personal information to the outside world.

User Privacy Rights & Information Management

Users have independent and complete privacy management rights, including the right to query personal information, modify wrong information, delete invalid information, and cancel message reception. Users can independently view their order records, personal basic information, and browsing records through the personal center of the platform, and modify delivery address, contact information, and other service information at any time to ensure the accuracy and effectiveness of personal information.
Users have the right to refuse the platform's non-essential message push and personalized recommendation services. For user information that is no longer used, users can apply for information deletion through customer service channels. After verifying the user's identity, the platform will complete the information deletion processing within the specified time to protect the user's privacy autonomy.

Policy Update & Notification Rules

In order to adapt to the adjustment of international privacy protection regulations and platform operation optimization needs, the platform reserves the right to update and optimize this Privacy Policy in a timely manner. After the policy is updated, we will display the latest policy content on the official platform page, and the updated policy will take effect immediately after being published. Users' continued browsing, registration, and shopping on the platform will be deemed as recognition and acceptance of the latest Privacy Policy.